Case Study 1
How does a medical specialty practice distinguish itself from the growing competition?
Team with Susan Carol Associates’ HealthIndustryWriters to reach potential patients by generating media stories, article placements, advertorials and event participation that highlight the group’s expertise.
SCA’s HealthIndustryWriters developed multiple news angles that tapped into group’s expanding areas of expertise. We helped the practice:
- significantly increase local, regional and national press coverage by writing effective press releases, tapping personal media contacts and winning story placements;
- launch a series of eye-catching print “advertorials” – ads that look like news stories – that were later repurposed as handouts for potential patients.
- identify and reach new categories of potential patients by participating in local events most targeted to their interests.
- refresh Web content through patient case studies and informative videos.