Public Relations Case Studies

Case Study 1

Problem:
How does a medical specialty practice distinguish itself from the growing competition?

Solution:
Team with Susan Carol Associates’ HealthIndustryWriters to reach potential patients by generating media stories, article placements, advertorials and event participation that highlight the group’s expertise.

Results:
SCA’s HealthIndustryWriters developed multiple news angles that tapped into group’s expanding areas of expertise. We helped the practice:

  • significantly increase local, regional and national press coverage by writing effective press releases, tapping personal media contacts and winning story placements;
  • launch a series of eye-catching print “advertorials” – ads that look like news stories – that were later repurposed as handouts for potential patients.
  • identify and reach new categories of potential patients by participating in local events most targeted to their interests.
  • refresh Web content through patient case studies and informative videos.