Public Relations Case Studies
Case Study 1
Problem:
How does a medical specialty practice distinguish itself from the growing competition?
Solution:
Team with Susan Carol Associates’ HealthIndustryWriters to reach potential patients by generating media stories, article placements, advertorials and event participation that highlight the group’s expertise.
Results:
SCA’s HealthIndustryWriters developed multiple news angles that tapped into group’s expanding areas of expertise. We helped the practice:
- significantly increase local, regional and national press coverage by writing effective press releases, tapping personal media contacts and winning story placements;
- launch a series of eye-catching print “advertorials” – ads that look like news stories – that were later repurposed as handouts for potential patients.
- identify and reach new categories of potential patients by participating in local events most targeted to their interests.
- refresh Web content through patient case studies and informative videos.
sca@scapr.com