FREDERICKSBURG, VA, AUGUST 28, 2013—Susan Carol Associates Public Relations (SCAPR) earned an APEX Award for publication excellence for the quarterly newsletter the PR agency produces on behalf of Radiologic Associates of Fredericksburg (RAF) and its interventional radiology group, Virginia Interventional & Vascular Associates (VIVA).
Imaging Advances, tailored for the region’s referring physicians, was entered into the category of “One-of-a-Kind Health & Medical Publications,” and it was selected from among 2,400 entries for this honor. Produced by the Health Industry Writers division of SCAPR, the newsletter is also distributed in local radiology waiting rooms. Imaging Advances features stories about radiology innovations, treatments available in the greater Fredericksburg area, and resources available to referring physicians and patients. The newsletter also focuses on human interest stories about RAF’s physicians.
The editor, Carla Young Harrington, a public relations professional and writer with the agency, leads a team that includes Sue Carrington, features writer; June Padgett, designer; and Chris Jones, who manages the newsletter mailing list and e-newsletter distribution. Jeri Phillips, also an SCAPR associate, is the account manager. Contributing photographers have included Dan Donehey and Dr. Daryle Darden of RAF.
The group collaborates closely with Irene Valentino, RAF director of administrative operations, and other RAF and VIVA professionals to develop story ideas. RAF CEO Ed Swager and the practice’s physicians are the primary sources and reviewers for all stories. “Our ability to work as a team with our client, our communications experience in health care, and the medical expertise of RAF and VIVA physicians have been key to the success of this publication,” said Susan Carol, CEO of SCAPR.
This was the second APEX award for a client publication earned by SCAPR. The agency entered the contest 10 years ago and earned similar recognition for a customer newsletter produced on behalf of GE Information Services in a technical writing category.
The annual APEX awards are based on excellence in graphic design, editorial content and the ability to achieve overall communications excellence. They are administered by Communications Concepts, of Springfield, Va.
Susan Carol Associates Public Relations, based in Fredericksburg, Va., founded by Susan Carol, APR, in 1989, specializes in PR, branding and marketing communications for technology, commercial finance and health care.