Versaworks, based in California, leaned on Susan Carol Associates’ Health Industry Writers division for creative consultation during website development; our agency worked closely with Versaworks on the messaging and editorial content. This national company is dedicated to helping health care provider organizations maximize their health information technology investment through cost-effective, reliable, and sustainable solutions.

www.versaworks.com

In a more recent sample of work, we have added this Virginia success story.

The Virginia Interventional & Vascular Associates (VIVA) had two primary objectives for its website: http://www.imagingway.com: (1) create local awareness of minimally-invasive medical imaging treatments for varicose veins, fibroids, vertebrae fractures and vascular conditions, and (2) further establish its unique new brand for the interventional unit. VIVA, a division of Radiologic Associates of Fredericksburg (RAF), was unknown as a distinct group and they realized that patients may elect these procedures and more physicians would recommend VIVA if these specialists were better known. Logos, a landing page, website design and initial development were launched in 2009; the site was enhanced in 2010. Search engine optimization strategies and pay-per-click advertising were added to the public relations work already underway. For example, we added a video on a procedure that we had learned was a highly searched topic on VIVA’s website and in Google. This is at vivassociates.com/Uterine Fibroid Embolization.

RESULTS–In 2009 VIVA had 1,616 unique visits and that grew to 3,400 in 2010. Traffic was expected to climb above 4,000 in 2011.  The site is found within the top 10 in localized searches using phrases such as “radiologists in Fredericksburg, VA.” At any given time we find blogs referencing VIVA, and the Google ads create up to 200 hits per month with leads they know stem from the web marketing. VIVA’s average monthly procedure volume since the website was developed has increased 30 percent. Three new physicians were added to meet demand.

Website Physician Practice Success
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